Terms of Service

Last updated: 19 May 2026

1. Parties and scope

These Terms of Service (the "Terms") govern your use of the Shopify application "Covex CRO" (the "App") provided by:

A.B. Digital Solutions UG (haftungsbeschränkt)
Hartweg 39, 72793 Pfullingen, Germany
Registered with Amtsgericht Stuttgart, HRB 805052
Represented by Alexander Bossert, Managing Director
Email: alex@bossert.digital
(hereinafter "Provider", "we", or "us").

By installing or using the App on your Shopify store you (the "Merchant") agree to these Terms. If you do not agree, uninstall the App and discontinue use.

2. Eligibility — B2B only

The App is offered exclusively to entrepreneurs within the meaning of § 14 BGB acting in their commercial or self-employed professional capacity. The App is not directed at consumers within the meaning of § 13 BGB. By installing the App you confirm that you are acting in such a commercial capacity and that you are authorised to bind the Merchant entity.

3. Description of the service

The App is a conversion-rate-optimisation tool that lets Merchants configure and inject widgets (such as announcement bars, social-proof badges and flash-sale sections) into their Shopify storefronts. Widget configuration is delivered to the storefront via Shopify-managed shop metafields and the Shopify Theme App Extension. The App also records pseudonymous widget interaction events for analytics purposes (see our Privacy Policy).

4. Account and authentication

The App is installed and authenticated exclusively through your Shopify admin via the OAuth / session-token flow provided by Shopify. You are responsible for keeping your Shopify credentials and Shopify staff access permissions secure.

5. Fees, billing and refunds

The App is currently provided free of charge. We may at any time introduce paid plans or charge for additional features; any such charges will be presented through Shopify's Billing API and require your explicit approval before being applied.

All billing is handled by Shopify and appears on your Shopify invoice. Subscriptions can be cancelled at any time by uninstalling the App from your Shopify admin; pro-ration follows Shopify's billing rules. We do not offer separate refunds for fees already invoiced by Shopify; please refer to Shopify's refund policy.

6. Acceptable use

You agree not to:

  • use the App to display content that is illegal, deceptive, misleading, defamatory, infringing of third-party rights or that violates the Shopify Acceptable Use Policy;
  • display fabricated social-proof, fake stock-scarcity claims or misleading sale timers — only factual information about your offers;
  • attempt to circumvent rate limits, authentication mechanisms or other technical controls;
  • reverse-engineer, decompile or modify the App or its components except as expressly permitted by applicable mandatory law;
  • resell, sublicense, white-label or otherwise commercialise the App without our prior written permission;
  • use the App to send unsolicited communications or otherwise process personal data in violation of applicable law.

We may suspend or terminate access in the event of breach of this section, without prior notice where the breach is material.

7. Intellectual property

All rights, title and interest in and to the App, including its source code, design, trademarks and documentation, remain with the Provider. We grant you a non-exclusive, non-transferable, non-sublicensable, revocable licence to use the App for the operation of your Shopify store for the term of these Terms. Configuration data, content and trademarks you input into the App remain your property; you grant us a licence to use such data solely to provide the App to you and to comply with applicable law.

8. Privacy and data processing

Our processing of personal data is described in the Privacy Policy. Where we process personal data on your behalf as a processor within the meaning of Art. 4(8) GDPR, the relationship is governed by our Data Processing Agreement (DPA), which forms an integral part of these Terms. By installing or continuing to use the App you accept the DPA on behalf of your entity.

9. Service availability and changes

We make commercially reasonable efforts to keep the App available but do not guarantee any specific uptime. The App may rely on Shopify-provided infrastructure and on third-party services (Vercel, Supabase) whose availability is outside our control. We may modify, suspend or discontinue features at any time; significant changes affecting paid functionality will be communicated in advance.

10. Warranty disclaimer

The App is provided "as is" and "as available". To the maximum extent permitted by applicable law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, accuracy and non-infringement. We do not warrant that the App will increase your conversion rate, revenue or any other commercial metric.

11. Limitation of liability

We are liable without limitation for damages caused intentionally or by gross negligence, for damages resulting from injury to life, body or health, for fraudulently concealed defects, under the German Product Liability Act (Produkthaftungsgesetz) and within the scope of any guarantees expressly given by us.

For damages caused by simple negligence, we are liable only for the breach of essential contractual obligations (so-called cardinal duties — obligations whose fulfilment makes the proper performance of the contract possible in the first place and on whose observance the Merchant regularly relies). In such cases our liability is limited to the foreseeable damage typical for this type of contract, and in any event to the greater of:

  • (i) the fees actually paid by the Merchant to us in the twelve (12) months preceding the event giving rise to the claim, or
  • (ii) EUR 100.

Any further liability for simple negligence is excluded. In particular, we are not liable for indirect damages, lost profits, loss of data, loss of goodwill or business interruption caused by simple negligence.

12. Indemnification

You will indemnify and hold us harmless from any third-party claim arising out of your use of the App in breach of these Terms, in particular claims relating to content you display through the App or to your processing of personal data of your store visitors.

13. Term and termination

These Terms commence upon installation of the App and continue until terminated. You may terminate at any time by uninstalling the App from your Shopify admin. We may terminate for cause (including material breach of these Terms or repeated breach of §6) with immediate effect, or for convenience with thirty (30) days' notice. Provisions which by their nature are intended to survive termination (in particular §§ 7, 8, 10, 11, 12, 16) shall survive.

Upon termination Shopify will, after a 48-hour grace period, transmit the shop/redact webhook, upon which we permanently delete your data as described in our Privacy Policy and DPA.

14. Changes to these Terms

We may update these Terms from time to time. Material changes will be communicated by email to your registered contact and will be reflected in the "Last updated" date above. If you do not agree to the updated Terms, your sole remedy is to terminate by uninstalling the App. Continued use of the App after the effective date constitutes acceptance.

15. Force majeure

Neither party is liable for any failure or delay in performance of obligations under these Terms caused by events beyond its reasonable control, including but not limited to acts of God, war, terrorism, riots, governmental measures, fires, floods, earthquakes, internet or telecommunications outages or widespread outages of upstream service providers (Shopify, Vercel, Supabase).

16. Governing law and jurisdiction

These Terms and any non-contractual obligations arising out of or in connection with them are governed by the laws of the Federal Republic of Germany, to the exclusion of the United Nations Convention on Contracts for the International Sale of Goods (CISG).

The exclusive place of jurisdiction for all disputes arising out of or in connection with these Terms is Reutlingen, Germany, provided the Merchant is a merchant within the meaning of the German Commercial Code (Kaufmann), a legal entity under public law or a public special fund, or does not have a general place of jurisdiction in Germany. We retain the right to bring action at the Merchant's seat.

17. EU online dispute resolution / VSBG

The European Commission provides a platform for online dispute resolution at https://ec.europa.eu/consumers/odr. We are not obliged and not willing to participate in dispute resolution proceedings before a consumer arbitration board within the meaning of the German Verbraucherstreitbeilegungsgesetz (VSBG).

18. Severability and entire agreement

If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions shall remain in full force and effect. These Terms, together with the Privacy Policy and the DPA, constitute the entire agreement between the parties regarding the App and supersede all prior agreements.

19. Contact

Questions about these Terms? Contact us at alex@bossert.digital.